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Excellent post Frank and thank you for the Hybrid PR mention. PR is will continue to evolve and expand, and it's critical for the modern day PR pro to embrace new competencies in technology and social media. From the big data and visualization to vine or Instagram videos, we are able to enhance communications, relationship building and advocacy for our brands. Our roles will always take the best of the past forward, with a tremendous opportunity to learn and grow more quickly than we ever imagined. However, we can never feel too comfortable or complacent, otherwise we may be left behind. I got the new media "wake up" call back in 2003 and it's never been the same since. I appreciate your call to action!
1 year, 9 months ago on Why We Can’t Just be PR Pros Anymore
@Shonali @KDillabough @martinwaxman Great post, Shonali and it's all a learning experience. I'm sure you'll be moving on to even more exciting opportunities. They say when one door closes (unfortunately, this one quite unexpectedly) another door opens. You did such a wonderful job in Canada and I thoroughly enjoyed working with you. I would recommend you to any conference organization in any part of the world! Looking forward to our PRSA International session in October.
1 year, 9 months ago on Business Lessons Learned From a Speaking Gig Gone Bad
@barrettrossie @allenmireles Thank you :)
2 years ago on The Anatomy of an Apology
@ryancox You would think so. Not sure what it's going to take for that "wake up" call.
@allenmireles I'm going to end my night and take it offline on that high note ... thank you for the wonderful compliment.
@ryancox @AmyMccTobin Thank you very much. And, yes, I couldn't agree more about the landslides. We have the ability to stop them, but so many don't consider the delivery of the apology, whether it's legal pressures, haste or unfortunately insincerity. Too many times we say, "In hindsight ... " With today's apology and the speed of social media, we just can't afford to say think that way.
@AmyMccTobin Thank you Amy! It is really sad to have to explain the best way to say "I'm sorry." From business to personal relationships, there is so much room for improvement in this area :)
@TaraGeissinger Yes, I remember those days :) BP definitely stung all the way around. And, clearly many companies struggle with the legal vs. the human approach. There has to be that fine balance for the apology to carry more weight in the eyes of the public.
@ginidietrich I agree ... why the actor and not the CEO? They definitely took the right steps but fell a little short in the genuine department. Crisis and social media is always the topic of the day these days :) Thanks, Gini!
@BrianBlank @ginidietrich Yes, the timeliness is so important. What used to be the 24 hour news cycle is no more. Add in the sincerity and transparency and there is true meaning delivered quickly.
@ErikaJoyce Hi ... thanks and I will have to check out your post. These are definitely the most well known!
@belllindsay Thank you! Glad you enjoyed the post.
@Krista You just made my day, Krista. Thank you!
2 years, 6 months ago on The Top 10 Public Relations Blogs
Krista, thank you so much for your kind words regarding my work in PR and for including PR 2.0 Strategies in your Top 10 List. You've created a great list and I truly admire the work of these dedicated professionals who are helping to propel PR forward!
@ginidietrich Yes, and looking forward to it!
2 years, 10 months ago on Arment Dietrich Creates Partnership with Thornley Fallis
Congratulations! This is very exciting news. Best of luck to you!
@ginidietrich@Staci Harvatin Staci, yes, there are hybrids out there and definitely not a new concept. It's just more prominent as a result of social media and many PR pros still need to embrace the concept. Thanks!
3 years, 1 month ago on Eight Practices for Developing a PR Hybrid Professional
@Frank_Strong Thank you Frank! I love sharing the ideas, and I'm seeing more hybrid champions among us :)
Hi @ginidietrich! Thank you so much for giving everyone a sneak peak at the Webinar and the contents of my new book. The eight practices are probably just the beginning as we continue to redefine PR for the industry. As for the Relationship Analyzer tools .... the screen grabs are a slghtly older snap shot in time. I bet if I used the MentionMapp right now or the FB Touch Graph, you'd be there!! Thanks again for hosting my session and I look forward to Thursday's program.
@John_Trader1@ginidietrich Hi John! Yes, the modern PR pro knows that PR has expanded with great opportunities. The eight new practices showcase how we can raise our strategic profiles within our organizations and/or with clients. We are definitely busier as a result of social media, but it's worth it! Thanks :)
Always happy to help you Justin! Anytime you want to chat about the process, just let me know. @JGoldsborough @ValerieSimon @HeatherWhaling @geoffliving @dbreakenridge
3 years, 3 months ago on What’s on your PR bucket list?
3 years, 6 months ago on Breaking Down the Communication Silos
Hi Frank, thank you for the mention in your post. You really hit some great key points. With communication becoming more social, it's critical that PR move outside of its silo and it's time to expand the functions. The hybrid professional is working closely with marketing, sales, IT, web, etc., and in many cases, PR is guiding the way with policies, procedures and training. Although awareness is important, If PR professionals choose to remain in the awareness silo, then we can't move into the future with a more strategic function in the organization that is tied to higher level business goals. Align with the sales/financial goals and you'll be at the boardroom table with the CEO!
Thank you!! I love to help the pros and students. It's my way of giving back :) @JasMollica
3 years, 7 months ago on Measuring Social Influence
Hi Jason ..Thank you for including me in your post. You know how I feel about the numbers. They don't give you the full inside picture of the characteristics that motivate people to support and share information on the influencer's behalf. Nice post!
LOL! In the most positive way of course :)
3 years, 10 months ago on Get Your Blue Key In Support of World Refugee Day
@HowieG Hi Howie, thank you, and I agree that we have to keep the expectations in check. It's so important to be realistic about what our social efforts will achieve and how we can measure the achievement to show a realistic picture and the value of a social media "win" rather than something that's inflated. I think the audit or evaluation process, is a good way to identify that realistic view of what's happening with public interactions (whether it's a large or small company) and the information obtained can be used to create even better ways to engage; to provide more meaning and valuable engagements for customers moving forward.
3 years, 10 months ago on Five Ways to Create a Social Media Audit
@wendyroan @ginidietrich @shelholtz In response to your question, Wendy, I've been conducting audits for clients and it's interesting to see how some of their online communities are thriving and others have very little engagement. And, in some cases, there are properties completely inactive, which probably shouldn't have been created in the first place. The best way to assess where you should create a community is by "listening" to conversations and determining if the people you want to reach are active participants in those networks. And, if the brand can be a meaningful resource, then there's a reason to be there. It's easiest when a brand determines that customers or other constituents are having conversations about its products and services, or sees that a competitor is active in a particular network. Then, there's an immediate need to observe and join the conversation the right way. However, it's a large social universe and there are times that we need to use technology (through keyword searches) to uncover topics or issues related to the brand that determine which communities would be the potential places to engage. Monitoring the conversations may lead to creating a presence and joining in the discussion and sometimes where not to spend time and resources. I just recently worked with a client to determine that a Facebook page would not be the best option for a department within the organization looking to create a presence. However, that same department built a blog on its website, and has a thriving community. I'm finding with many brands it's a healthy mix of media when it comes to reaching constituents. Social media, in many cases, is a big part of the mix.
Thank you, Shel, and you make an excellent point that the audit process is conducted by a third party. In this case, it's more a call to action for communication professionals to be aware and to review and assess social media properties, in an effort to have a best practice program. The use of the word "audit" was to get attention, because it does make you think of the IRS or what an accountant does with respect to financial statements at year end. But, certainly an objective third party is the most qualified to audit. Thanks for sharing your thoughts!