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Excellent post Frank and thank you for the Hybrid PR mention. PR is will continue to evolve and expand, and it's critical for the modern day PR pro to embrace new competencies in technology and social media. From the big data and visualization to vine or Instagram videos, we are able to enhance communications, relationship building and advocacy for our brands. Our roles will always take the best of the past forward, with a tremendous opportunity to learn and grow more quickly than we ever imagined. However, we can never feel too comfortable or complacent, otherwise we may be left behind. I got the new media "wake up" call back in 2003 and it's never been the same since. I appreciate your call to action!
8 months, 2 weeks ago on Why We Can’t Just be PR Pros Anymore
@Shonali @KDillabough @martinwaxman Great post, Shonali and it's all a learning experience. I'm sure you'll be moving on to even more exciting opportunities. They say when one door closes (unfortunately, this one quite unexpectedly) another door opens. You did such a wonderful job in Canada and I thoroughly enjoyed working with you. I would recommend you to any conference organization in any part of the world! Looking forward to our PRSA International session in October.
8 months, 3 weeks ago on Business Lessons Learned From a Speaking Gig Gone Bad
@barrettrossie @allenmireles Thank you :)
12 months ago on The Anatomy of an Apology
@ryancox You would think so. Not sure what it's going to take for that "wake up" call.
@allenmireles I'm going to end my night and take it offline on that high note ... thank you for the wonderful compliment.
@ryancox @AmyMccTobin Thank you very much. And, yes, I couldn't agree more about the landslides. We have the ability to stop them, but so many don't consider the delivery of the apology, whether it's legal pressures, haste or unfortunately insincerity. Too many times we say, "In hindsight ... " With today's apology and the speed of social media, we just can't afford to say think that way.
@AmyMccTobin Thank you Amy! It is really sad to have to explain the best way to say "I'm sorry." From business to personal relationships, there is so much room for improvement in this area :)
@TaraGeissinger Yes, I remember those days :) BP definitely stung all the way around. And, clearly many companies struggle with the legal vs. the human approach. There has to be that fine balance for the apology to carry more weight in the eyes of the public.
@ginidietrich I agree ... why the actor and not the CEO? They definitely took the right steps but fell a little short in the genuine department. Crisis and social media is always the topic of the day these days :) Thanks, Gini!
@BrianBlank @ginidietrich Yes, the timeliness is so important. What used to be the 24 hour news cycle is no more. Add in the sincerity and transparency and there is true meaning delivered quickly.
@ErikaJoyce Hi ... thanks and I will have to check out your post. These are definitely the most well known!
@belllindsay Thank you! Glad you enjoyed the post.
@Krista You just made my day, Krista. Thank you!
1 year, 6 months ago on The Top 10 Public Relations Blogs
Krista, thank you so much for your kind words regarding my work in PR and for including PR 2.0 Strategies in your Top 10 List. You've created a great list and I truly admire the work of these dedicated professionals who are helping to propel PR forward!
@ginidietrich Yes, and looking forward to it!
1 year, 9 months ago on Arment Dietrich Creates Partnership with Thornley Fallis
Congratulations! This is very exciting news. Best of luck to you!
ginidietrichStaci Harvatin Staci, yes, there are hybrids out there and definitely not a new concept. It's just more prominent as a result of social media and many PR pros still need to embrace the concept. Thanks!
2 years ago on Eight Practices for Developing a PR Hybrid Professional
Frank_Strong Thank you Frank! I love sharing the ideas, and I'm seeing more hybrid champions among us :)
Hi ginidietrich! Thank you so much for giving everyone a sneak peak at the Webinar and the contents of my new book. The eight practices are probably just the beginning as we continue to redefine PR for the industry. As for the Relationship Analyzer tools .... the screen grabs are a slghtly older snap shot in time. I bet if I used the MentionMapp right now or the FB Touch Graph, you'd be there!! Thanks again for hosting my session and I look forward to Thursday's program.
John_Trader1ginidietrich Hi John! Yes, the modern PR pro knows that PR has expanded with great opportunities. The eight new practices showcase how we can raise our strategic profiles within our organizations and/or with clients. We are definitely busier as a result of social media, but it's worth it! Thanks :)