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@janbeery @ginidietrich @HowieG @John Fitzgerald Native advertisement ... from what I've read, not my cup of tea. Lost in the digital hype, ask yourself: what's the point of advertisement? How about lead generation, interest, curiositiy, a desire to learn more? How? Through engaging copy and visuals, ideally underpinned by videos or slideshows to help understanding. Note: never underestimate a reader's sense of authenticity.
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@janbeery @ginidietrich @HowieG @John Fitzgerald
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