Interesting post... On some level, it rather makes sense that a PR firm would also offer these types of services as traditional companies are magnets for silos and their restrictive thinking. Creating a symbiotic flow of communication for efficiencies would seem to be a good application of PR. My hope for Edelman is that they would either have strategic relationships withoutside consultants or create a team of business process consultants to manage some of the operational/financial pieces of change management and business transformation. There may be intent to create more efficiencies but without the ops/financials piece (where the rubber hits the road), Edelman's impact may not go as far as desired.
Hallelujah and yes. The difference between social media obsession and passion for a topic may not be discernible by measuring the tangible stuff (traffic, Klout, PeerIndex, etc.). But, to me, it's getting clearer who is obsessed and who is passionate. I've got to believe I'm not the only one who sees this and who is turned off by the former.
One of my biggest complaints these days is that many well qualified candidates are not considered for positions because they do not have "social media" experience though they have deep seated knowledge in their pariticular industry and are marketing pros. What happened to balance? What happened to recognizing that the basics of marketing don't change and that perhaps a fresh perspective to live (or close to live) engagement may benefit all of us and our businesses?
Great post - I'm waiting for people to break out of the social media echo chamber in which they're in. This example you raise tells me that we've forgotten that the fundamentals of marketing don't change - it's that the tools change. I wish we'd be grounded in the basics while leveraging the new and awesome.
What a great tribute to Connie... I heard her speak over the summer and her passion is palpable! Great post.
GeorgeKages George, thank you so much for your kind words. It is people like you that help us fight the misperceptions.
Pedram Hi Pedram - thanks for the additions and for stopping by! Pierre is French Iranian, yes. I should have clarified in #5 that I was offering up famous Iranians as food for thought and that I was also providing a list of Iranian-Americans separately... not that Pierre Omidyar is Iranian American.
GeorgeKages Thank you for your comment - I'm so glad to hear that you've fond memories of these people. I should also add that #13 on this list is that Persians get dressed up for the opening of an envelope. :)
geeta13 Yes, Rumi is a favorite son... and we do love a good pomegranate (aka anar)! Try it with some angelica -- heavenly.
Margie - you are a graceful soul and I wish nothing but the thing that gives your heart its singing voice.
Right on, Margie! Let's embrace the new people and share what we know. The newbies know they are late to the party which makes them a bit intimidated. Let's show them some love, show them the ropes and take satisfaction when they shine. This is true regardless of platform. The other thing is... if you've nothing nice to say, say nothing and carry on. I don't know why people like to expend negative energy.
Margie - Fantastic post... one of the best of 12 Most... My personal fave line: Lincoln didn’t do a jig and say, “Welp, my work here is done.”
Thanks for making Lincoln appear as human as opposed to mythic!
I just had a conversation this morning with a woman who knows she needs to dip her toe into the SM pool but is very nervous... What a good primer for newbies and reminder for not so newbies! Thank you!
What a touching post... loved #12! I can tell that this deep love for your boys goes both ways.
I loved this... Perhaps when people say #6, what they really mean is "if at first you don't succeed, try and try again." Sometimes not trying at all is worse than trying... and I applaud those who at least try. They will eventually get it.
I'd also add... don't beat yourself up. It's easy for anyone (new grad or no) to get discouraged in this environment. Remember you're not the only one out there to keep things in perspective.
I love this list... My personal #13 is "If at first you don't succeed..." - I say this because lists like this can be intimidating to the newbie. We all try and we all fail. And sometimes, we fail spectacularly. It's important to show ourselves and others that though there are stumbles, there are also moments of greatness.
RachelTaylorChi Housewives can be scary and, between us, I've been enthralled by Long Island Medium... Sounds crazy that I'm watching that show but she's driven to help and comfort people which is something I find touching.