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I especially agree with this Gini. "We forget the social part of social media". Great businesses and institutions never forgot/forget the social aspect of what they do with or without the new tools and tactics we have available today.

 

Talk about issues of jargon:  I first heard of social business when Muhammad Yunus' began talking about it over a decade ago. He defines social business as cause-driven business.  The purpose of the business is to achieve one or more social objective.  What's great today is that we have the technology to help us get there without the limits of time or geography.

1 year, 11 months ago on Is Social Business a Buzzword or is There More to it?

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 @ginidietrich Hope it makes the cut and we hear the serious answer : ) Thanks Gini

1 year, 11 months ago on Submit Your Questions for {Free} Webinar with Mitch Joel

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Hi Gini and @MitchJoel.  I'm wondering if Mitch sees any signs that his clients are designing converged media strategies to include employees and if not what he thinks is stopping them. [of course, I'm assuming clients are designing and beginning to execute converged media strategies - if not, then there's an obvious replacement question].  Thanks you two.  Looking forward to the conversation.

1 year, 11 months ago on Submit Your Questions for {Free} Webinar with Mitch Joel

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