Enthusiastic principal of Ariel Marketing Group, LLC; BIG believer in integrated, INDIVIDUALIZED marketing.
Great Loves: My Daughter, The Red Sox & heavy doses of Sarcasm
I hate it hate it hate it. And I KNOW platforms change, but this one sucks. The one thing I really loved about G+ was the clean stream.... and this is has ADHD written all over it. Boo.
6 hours, 25 minutes ago on The Social Life of Frank & Linh: The NEW and IMPROVED Google +
@Danny Brown @AmyMccTobin @RickRice Your pet llama Sam? No, it was you. :)
And I've already got the concept down for your next book, that you're writing with @Jure Klepic
2 days, 9 hours ago on It Has Always Been About Business Objectives
@Sean McGinnis @AmyMccTobin Well it's not THAT big of a state... I can meet you wherever. I need to have meet some Social folks who aren't height challenged. :)
2 days, 11 hours ago on I’ve Accepted a New Job with Sears
@RickRice I only wish I could have been there to hear the rant Rick. Recently I was listening to someone speak about Influence in Digital Marketing and Danny said something like "They still don't get it... it's all got to be tied together - you can't Influence by using just the digital silo."
I keep thinking about the chapter in the book where they're focusing on ALL of the customer touch points and I realize that most of Soc. Media has had it all wrong from the beginning BECAUSE they've built their social world as just ONE MORE SILO. How do you influence anyone with simply one channel -that's not how humans work. And Andrew's right - it's always been about business TO Business People... and I'm sure @Danny Brown will show up here once he gets about 40 hours of sleep to catch up :)
2 days, 11 hours ago on It Has Always Been About Business Objectives
Hay for you Sean ...and I expect to SEE you IRL when you get to Florida!
3 days ago on I’ve Accepted a New Job with Sears
@AmyVernon @AmyMccTobin I completely hear you, and I'm sure the phrase is being co-opted in all sorts of ways, but in the book Sandberg makes it clear with many stories that it isn't our fault - we just need to understand that the pushing is necessary.
And, it saddens me that so many women are rejecting Sandberg - most of the criticism is coming from women - and many of these people haven't read the book.
Taking the last name was one of the greatest mistakes of my life. I want to get my maiden name back but there's the professional thing.
4 days, 9 hours ago on I Don’t Want to Be a Feminist
I think all of these can be applied to DMs too - especially auto DMs. Being Human always works. Great post.
6 days, 3 hours ago on Email Marketing: One Trick will Boost Engagement
@ExtremelyAvg Yes, you can't fault a company for changing their mind; it will be interesting to watch the Merida pressure mount - there have already been more people signing a petition. One wonders what made the decision such a rapid one on Day of the Dead and not on Merida when the Brave's own creator, Brenda Chapman, came out so strongly against them.
6 days, 5 hours ago on Social Media Judge, Jury & Executioner: Disney’s About Face
@dbvickery I am SO sorry Brian - I should have given you credit because you pointed me in the direction of quite a few of these. It was intended, I just go so deep in that I forgot to add it. My apologies, sincerely!
1 week, 2 days ago on Social Judge, Jury & Executioner: Do Social PR Disasters Really Affect Sales?
@Shonali @AmyMccTobin Edit it - I tried but I was too late:)
1 week, 2 days ago on No More Apologies
@Shelly DeMotte Kramer @Lindsay Bell-Wheeler And I meant PIECE
Wow. What a great piece (updated). I am often called a Red or Liberal when I bring up racism to my white friends who deny its existence. I was blessed to grow up a Milton Hershey School where I lived, in the same home, with people who were white, black, vietnamese, cuban, indian, pakistani... probably a whole bunch of other backgrounds as well. We were lucky; we lived in a purely color blind world because when you live side by side, away from home and family (I was 9 when I went - many of my friends, much younger), it is crystal clear that we are all an equal part of humanity.When I left the cocoon of the school I was shocked, and granted totally naive, to find how much racism still exists in America. I left rural Northeastern PA a year ago; one reason - I didn't want my daughter to grow up where you still heard people regularly use racist terms in public places. Sure, lots of people speak out now.. I know that it is different than it was 40 years ago, but not different enough. And the only way to eradicate it is to keep calling it out wherever you see it. Like my friends @Shelly DeMotte Kramer and @Lindsay Bell-Wheeler , I have committed to being the crazy outspoken lady who screams at the top of her lungs: It's WRONG.Good for you Shonali!!!!!!!!!!!!!!!!!!
@ginidietrich @Danny Brown If we send Addie too, she'll mother Ewan for you and Danny and I can actually get some work done. Plus, she is the absolute Queen of dog training.
1 week, 3 days ago on The Story ArC So Far
@ginidietrich @AmyMccTobin When I was 29 the man I was supposed to marry and I split up. We had built 2 businesses together, and I loved his child as if he were mine. It was my decision, but it blew the doors off of all of my plans - for marriage, children etc. I stopped planning that way, focused on my career, and let life go where it went. I adopted a 10 yr old boy, solo (long story) and sort of gave up on the idea of children. Looking back now, I think it freed me from many of the burdens career women face. I could GO for it. When I found out I was having Addie, I was already entrenched in my success and didn't see any reason on earth I should give it up. I don't have it all - my house is never organized enough for me, nor my car... but I'm a great mom and I love love love my job. I wish I could tell every little girl my story.PS - don't you dare start a LeanIn circle without me.
@douglaserice Absolutely - I tell them all that they may stay off of social, but that just leaves them deaf to the conversation. What became clear to me is how impactful the loud voice of social can be, positive and negative. And, unless you're a very small business, the bumps along the way are entirely manageable - you WILL survive. Thanks for coming by.
1 week, 3 days ago on Social Judge, Jury & Executioner: Do Social PR Disasters Really Affect Sales?
@ginidietrich PS - I know Sandberg has taken a lot of crap from other women, but I think she's dead on with telling women that it is OK to LOVE and EMBRACE your career. And counting it as a child is a GOOD thing.
@ginidietrich I have always loved how transparent you have been about the trials and tribulations of building your company Gini.... and we've talked about the VERY big difference between building a Business and starting a Consultancy. The latter starts after you have a client, and you always have an income. You bend and twist to fit your clients. With a Business, you start with a VISION and have to build out your team and cement your philosophy, and then find clients that need and want your Vision. Much harder. Much more satisfying.I look forward to the first project we do with your team!!
@Danny Brown @belllindsay Danny is turning into @jureklepic with the constant innuendo, and I can only take ONE Jure. ;)
Excellent. Inspiring. If I wasn't already signed up I'd be asking where to do it.
1 week, 4 days ago on The Story ArC So Far
Wow oh wow - sometimes we are so in sync - even when we haven't spoken in ages. I have that Top 5 Regrets list on my hard drive so I can re read it regularly. I too had the 6 figure salary and was on my way, and then things changed and I knew I couldn't keep working just for the money. I need to love my work - I am just built that way. I am a huge LeanIn fan (I don't think Sandberg thinks we should all want what she has - just that IF we do, we should stop feeling guilty), and I am finally admitting that my career fulfills me, and that it's second to me after my family. And I'm not guilty about it anymore.In the last 45 days I've lost 3 friends; 2 to suicide. I am in that zone where I am hyper aware of how short life is. I don't care about the BMW anymore (although I do like driving it); I care about having a meaningful life and doing meaningful work. GREAT and most timely post.
1 week, 4 days ago on The Success Trap and Regrets of the Dying