Partner & VP - Content and Strategy at ArCompany I detest gross generalizations in marketing, and love data & ROI. Yep, ROI. Great Loves: My Daughter, The Red Sox & heavy doses of Sarcasm
@steve_dodd You know those speakers who teach parents about the names of street drugs etc? We need a training program for un-tech savvy parents.
3 days, 13 hours ago on Gen X: Digital Parenting – The First Hi-Tech Parents
@hessiejones @Mikal Belicove AND, as you both may know, our Millennial Think Tank members regularly say that they prefer face to face conversations when ANY information of importance is being communicated regarding work.
1 week ago on Are Millennials Mucking Up the Mentor Pool or Are We?
@hessiejones @Howie Goldfarb @AmyMccTobin And why can't if find YOU Howie, on FB?
1 week, 1 day ago on The #FutureOfBusiness Is Social: Adapt Or Die
@Howie Goldfarb @AmyMccTobin @hessiejones OK, I'm with you on the 'invest in your employees' ALL THE WAY - and Costco is proving that theory to be incredibly effective.But I don't think you can just listen - you have to talk to them too. Re: Facebook, unless you want to pay to play, sure, I'm with you. BUT, it's not a one size fits all platform at all. I'm working with a smaller business (30 mil) in revenues that has a very active following on FB and a big chunk of those are Millennials.
@Howie Goldfarb Hey there Howie - as a Salesman at heart I agree, wholeheartedly, that small biz can thrive WITHOUT social - for some, it's actually detrimental because they open profiles, leaving themselves 'open' to requests and criticisms, but don't man the channels. Worse than not being there.However, where I think you are a bit off is the McDonalds/Starbuscks point - if people are talking about your brand on Social, and they CERTAINLY are, you have to be there to hear them. And, sometimes you can nip a rumor in the bud by being in the conversation. I also disagree that all Social is not personal - I disagree wholeheartedly. I've been helped by Budget Car Rental and my local Cable Company via social recently. I also use it repeatedly to contact customer service, and have had PERSONAL exchanges because, at the end of the day, smart people have real people manning their accounts.I agree that not all businesses need social, but that wasn't Hessie's point.
@JoeCardillo @AmyMccTobin I may be a bit 'touchy feely' fro some people in this aspect, but I really, truly believe that the great teams I've worked on were founded on trust. I was once in a very precarious divide in the road career wise - old boss had left and was trying to lure me to the new company - new boss was someone I didn't know extremely well. BUT, the new boss was extremely honest with me about the future of my career if I stayed, with NO exaggerations or promises. I stayed because of that honesty, and it proved to be the beginning of about 8 golden years in my career. He became my mentor, and I learned a lot about how great things can be done, and lots of money made, WITH ETHICS.Now, I also think that great brainstorming and creativity cannot happen in an environment of distrust.
2 weeks, 4 days ago on How to build a Superb Team: Chemistry is Almost Everything
@JoeCardillo @hessiejones @Amy McCloskey Tobin Yes, hierarchy is very different than structure, right?We all need to be able to contribute, but there also has to be order for us to be our best.
4 weeks, 1 day ago on How to build a Superb Team: Chemistry is Almost Everything
Daniel, my old boss used to say that the single greatest mistake business owners make is thinking that a decision is permanent. And I think the single greatest mistake that B2B make is what you've focused on here - primarily they take the customer relationship for granted.. especially if it's a long term relationship. My own sales reps. did the same, and were always blown away when their long term customer went somewhere else for 'better service.'
1 month, 1 week ago on B2B Marketing Must Focus On 1:1
@bowden2bowden And I think that THAT is the clearest message I got out of this hangout Randy, that none of our panel trust news sources... everyone is skeptical because they HAVE to be.I'd like to get the Boomer Think Tank going in part to give people some historical context - ALL young grads are broke.
1 month, 1 week ago on Millennial Think Tank: How Millennials Consume News
@bowden2bowden Yes Randy, I have to say that they don't trust ANY sites really... that was simply Helen's quote calling Fox hysterical. The general attitude that no one source was to be trusted.I'm really interested in talking about how it was when you were young... because I've heard quite a few Boomers tell me the same. I really want to get a grasp on what the economic climate was like when you were starting out - MANY Boomers had to start out in the dreaded 70s gas crisis.And, to be clear, Daniel was not complaining about being broke... he was just making choices about what he can afford.
@hessiejones What struck me is the complexity of what Selfies actually mean, and how smart this generation is about that complexity.
1 month, 3 weeks ago on Millennial Think Tank: Self Expression, Selfies, and Personal Branding
@belllindsay @AmyMccTobin @ginidietrich @AmyVernon BUT you don't know how busy she was today and I MADE her come here. So there. Assist
1 month, 3 weeks ago on How to Write a Compelling Headline
@ginidietrich @AmyVernon Hey, I get total credit for bringing her brain here. I get the assist.
I want to hear from @AmyVernon on this.
1 month, 4 weeks ago on How to Write a Compelling Headline
You mean that we aren't supposed to LIE in the headline??? WHAT social media have you been connected to?????
@susansilver @AmyMccTobin @JoeCardillo Your comment just gave me an idea!
2 months ago on Millennial Think Tank: The Impact of Social Media on Personal Relationships
@JoeCardillo Yes, I think we've all become more savvy about online relationships.What I can't stop thinking about is this preference for the written, if digital, word for communication. I want to explore that issue further.
Interestingly, an old friend just referred me to a BBC 4 show from way back where the participants debate the written word in the form of a letter, over what was seen as the intrusive telephone. They're opinion was that the phone would never replace the letter. :)
I love this post - it's the perfect foundation for our Millennial Think Tank's upcoming The Future of Work series.
Good stuff smart man... I'll be showing it to every client I have who needs to consider this stuff.
2 months ago on Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements
@Frank_Strong @Danny Brown @AmyMccTobin People are also LAZY... and they don't like change. They only do it when something is SUPERIOR, or, when their friends do and they have no choice.
2 months ago on Super Original Thinking is Required to Topple Facebook
@JoeCardillo What I'm most fascinated about is watching how this generation and its concept and behavior within partnerships evolves.. because, as hard as I've been digging to find a flaw, it really does seem that a huge majority of Millennials have truly equal partnerships with their romantic counterpart.What does THAT mean to brands regarding how they sell in home products that have been, since their inception, targeted at women. It makes me think of Ragu's horrible Dad campaign that backfired.
2 months ago on Millennial Think Tank: Relationships, Traditional Values & Gender Roles
I hate Ello. I'm sorry, but the UX sucks. I love the idea of a non-ad alternative to FB, but unless someone is smart enough to move the masses it just won't work.I hope Yahoo, or someone else, is paying attention to you.
@realist Well, the reality is that GenY outnumbers GenX by at least 30 million...
2 months, 1 week ago on There’s a Storm Brewing Between Gen X and Gen Y
@BrianMckenzie Well Brian, I can't say that you're wrong - I lived abroad, and life was certainly easier for me in many ways. A lot of this stuff is manufactured angst anyway.
LOVE IT!!! I've been thinking about this a lot. A lot. I can get caught up in the 'I'm swamped' mode too, and I'm really trying to STOP IT, slow down, and have, as @JoeCardillo says, 'quiet space in my head.'When I die I'll regret all of the busy times, and not having more quiet, joyful times.
3 months, 3 weeks ago on The “I’m Busy” Badge of Pride
Dignified? In Social Media? WHAT are you smoking? ;)
4 months ago on Newsjacking Gone Wrong: Four Simple Rules to Heed
@samfiorella @AmyMccTobin Oh, we know you're different Sam. We know.
4 months, 1 week ago on Sony Finds Influencers Among Friends, Not Social Celebrities
@samfiorella @AmyMccTobin Yep... it's why we're starting a Gen X and Boomer Think Tank as well. We're not really all that different, especially Gen X and Millennials.
Love it Sam - THIS is exactly how smart brands target Millennials. If you caught our last Millennial Hangout you would have heard about friends sharing 'research' on brands and rewarding and punishing them as a group. I wrote about it in the recap - you should check it out.Content & IN REAL LIFE influence. THAT is what matters.
@samfiorella @AmyMccTobin No... and I know it's a sliver of Millennials that I have, but they number 20+, and they did not buy into this campaign in ANY way.I think Bud is going to keep losing them with this strategy... but we shall see.
4 months, 1 week ago on Bud Light Embraces Content Marketing, Builds Millennial Audience
@samfiorella @AmyMccTobin Yes, they love craft beers. They listen to their peers. In my Tank they felt that this was a middle America, party hard message and not one they 'got.'
Based on what I've learned in our Millennial Think Tank, user generated content would have TONS of influence. Millennials most definitely rely on word of mouth from their trusted friends - one of our regulars is known as the Queen of Research by her friends and they, as a group, reward and punish brands for their behavior. If one of their friends was creating cool content for something like this, they would, at the minimum, share it.I'm wondering what Bud Light's sales were among Millennials before they started this...any idea? Was that their motivation for it? To capture a market they were lagging in?
I thought about this post all day Erika, as I went through my own personal (and unnecessary) hell yesterday thanks to the faith I mistakenly put into the wrong man. Here's what I know: Strong women need Strong men. Truly confident men. Not bullshit cocky, know it all, I speak my mind men. Truly confident, strong men. Because we scare the SHIT out of the fakers.
4 months, 3 weeks ago on When the Tears Fall Harder and Faster than Late Summer Rain
Erika, I don't read your stuff everyday, although I've long been an admirer. But THIS post, today, on this very morning... it's as if you were inside of my head and heart. I too am a 'strong woman,' it's who I am and how I'm built... and sometimes that means people don't think I ever get tired.
@LauraPetrolino @bdorman264 @biggreenpen @AmyMccTobin I am the DIRECTOR!!!!
4 months, 3 weeks ago on The Magic of User-Generated Content
@belllindsay Because The Great Petrolino is a STORY TELLER. And THAT's what it's all about.
5 months ago on The Water Gun Theory of Strategy Development
@Joshua Wilner/A Writer Writes So I hear you, but part of it is because we need to TALK to them about it - it's part of what I'm trying to do with our Millennial Think Tank....I don't hear a lot of Gen Y's complaining about us... I DO hear them complaining, but there is a lot to complain about. And I did complain when I graduated and there was a recession and I couldn't find work.What I'd like to do is keep the conversation BETWEEN Gen X and Gen Y going, instead of dividing us.
5 months, 1 week ago on There’s a Storm Brewing Between Gen X and Gen Y
@AmyVernon Ha! Yes, I guess I was just oblivious to it @AmyVernon ... but yes, we act like that. They act like that. But, we're all in this together so we need to STOP.
@AmyVernon @AmyMccTobin @hessiejones @smoestoe Samantha, like Amy, I don't know a heck of a lot about Canada's political system outside of Rob Ford, but I can bet you that the Gen Xers in our Congress do not equal 33%.No matter, most of the changes that happened that effected our skyrocketing cost of education began under Clinton, when I was just getting OUT of college. This snowball continued to roll, and I can bet you that Gen X had very little impact on its beginnings.
To me, the greater issue is that WE, Gen X and Gen Y, should not be fighting among ourselves... together is the only way we make lasting impact and the changes that are necessary.
I think you're hearing push back from Gen Xers because too many Millennials are doing exactly what they resent being done to them - making sweeping generalizations about Gen X, and lumping us in with Boomers. I'll remind you that this recession hit us as we entered our peak earning years. At 40 I was unemployed and relying upon my hard saved retirement to take care of my daughter until I could right the ship. We are just as up against it as Gen Y, believe me.
5 months, 2 weeks ago on The First Millennial Think Tank: What We Learned When We Asked THEM
I know it's a tough blow Ken, and it was so obvious that he was your best friend. I'm sorry - I wish they could live a lot longer.
5 months, 2 weeks ago on Saying Goodbye to a Trusted Friend
@AmyVernon @hessiejones @smoestoe Amy, I hear you, and one thing that became clear to me IN this hangout is that Gen X hadn't had a voice. The good news? This was a conversation between Gen Xers and Millennials, and near the end of the hangout I said almost what you said - 'hey guys, we haven't BEEN in charge. This was foisted upon us too.' And I said that I am much closer to Millennials than I am Boomers in general.Also, this may strike a chord with you Amy: https://www.linkedin.com/today/post/article/20140704064938-76976526-letter-from-the-forgotten-generation?
EXCELLENT post Sam. This reminds me of the 'guns don't kill people' argument - social media is not the 'imapacter,' the PEOPLE on social media are.
5 months, 3 weeks ago on Gallup Poll is Correct: Social Media DOES NOT Influence Purchases
@hessiejones AND THAT is why you are not afraid of Millennials and their behavior patterns. YOU have been a nomad by choice... they have had none. But still, I think it's a better choice to not be dependent upon one entity for your future, and instead to be dependent upon yourself.
6 months ago on Millennial Matters: Could we stop and just slow roll the hating on Gen Y?
@JoeCardillo Well, one day I'm going to make you write an ENTIRE POST on here Joe. :)
@bowden2bowden Hi there Randy. Yes, I suppose we all over generalize every generation, including boomers. Mine, however, was never given the sort of attention Boomers and Millennials experienced.I have no option other than hope. This generation was so maligned for so long, and now that they're old enough to really start making waves it looks like so many were so wrong. What I'm really learning as I go out of my way to connect more and more with Millennials, is that a) they are not an enigma, and b) so many of the sweeping generalizations made about them are only partially correct.
6 months ago on Millennial Matters: Is it possible to BE like Millennials?
@Howie Goldfarb @AmyMccTobin #BestCommentEver Howie. I'm draggingin @ajenkins into this.
6 months, 2 weeks ago on Are You Ignoring the Power of LinkedIn?
I love this post, especially as it connects today's whisper campaigns to what has gone on forever. Social media is no different in that people behave as they always have - IT just gives them a megaphone.Thank you Gini, for being one of the ethical ALWAYS people.
6 months, 3 weeks ago on Whisper Campaigns and Why Spin Sucks
Awesome for you Ken! When I decided to put Ariel Marketing Group on the back burner to join ArCompany I went through a gamut of emotions, but I absolutely know it was the right move. There is a lot to be said about being part of something bigger, and something special. Good for you my friend.
6 months, 3 weeks ago on Change is in the Air at Inkling Media
WHAT??? You're leaving Florida before we even meet up????? I couldn't even read the rest of it...
7 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino
I never got the 'loving to hate' Chris thing - it's obvious he's one of the good guys. This mob driven desire to hate on whomever is 'successful' has turned me off from many an 'expert.'And I LOVE the answer: "Stop trying to systematize contact." Amen.
7 months, 3 weeks ago on The Spin Sucks Inquisition: Chris Brogan
Yay!!! Tech Crunch is the TMZ of social media in my opinion. The HYSTERIA was incredible. I use G+ more and more, and I do indeed believe their numbers. Here's the other question: WHY would they shut down such a data rich platform.
7 months, 3 weeks ago on Google+ is Not Dead. Long Live Google+!