Enthusiastic principal of Ariel Marketing Group, LLC; BIG believer in integrated, INDIVIDUALIZED marketing.
Great Loves: My Daughter, The Red Sox & heavy doses of Sarcasm
@ajenkins What I wonder the sales repercussions will be for this....
5 days, 14 hours ago on Why Going Viral at All Costs Cannot be the Goal
@BrandsofJustice @TOMS @Nisolo @MinnetonkaMoccs @BWBooks @NoondayStyle @WarbyParker Thanks for stopping by Katy! You have been a great conduit for social good companies.Also, in fairness to @TOMS , they have responded to the criticism AND changed their model. Also, their Tom's Marketplace is highlighting a lot of smaller companies.Yes, I think you're right - it's about responsibility, both personally and in business.
5 days, 14 hours ago on Social Justice: Can and Should Business Replace Government for Social Good?
@hessiej I remember that incident, but I usually give brands time to correct their mistake IF indeed it was ignorance.As I watch giant companies like H&M work to fix the apparel industry, I think the Walmarts will HAVE to get on board.
5 days, 17 hours ago on Social Justice: H&M Leading with a Conscious Movement
Love the post Jeannie - especially this: "Data is awesome and totally valuable. But if data is collected to prove what common sense can already tell us, understanding and sharing the verbatims, anecdotes and comments from customers can be the early insight we all."
Great customer service teams don't take anything as anecdotal - they take each issue as seriously as a BIG issue, and they work constantly to provide better service. It matters more than data.
6 days, 17 hours ago on Anecdotal Evidence is Still Evidence
@DwayneAlicie @AmyMccTobin @AmyVernon Well Dwayne, it may not have an impact... but I'm thinking that it may impact the most loyal, core customer for GoldiBlox - people like me who are pro feminist messages for children. I will never shop there for my daughter now. But there may be others who don't care - just like the discussion on my post last Sunday about Social Good companies - there are people who don't care at all about morality and ethics - I just choose to think there are more people who do. We'll monitor them. I'm getting ready to do another post on the top 10 social mob blow ups and where are the companies who were the targets...
1 week, 1 day ago on Why Going Viral at All Costs Cannot be the Goal
@AmyVernon And they KNEW it. Now, I want to see how it impacts their business... I know people who contributed to their kickstarter campaign that are disgusted....When I first started this series we were chronicling the impact of the social mob on sales - I wonder if we've all become cynical enough that Publicity at All Costs IS worth it. I hope not, and my gut tells me it isn't... but we shall see in this case specifically.
@DwayneAlicie Great comment in the first paragraph :)I've read enough about their video and Donna Sterling's past to think - c'mon now! They were playing the victim hard. Now, my view may be skewed because I always admired the Beastie Boys as artists and pop culture commentators, but I don't think so. GoldiBlox did the same thing with ToysRUs - this is their marketing strategy. You cannot take a song and use it without licensing. Do you think the Stamford Grad CEO didn't know that? I want to like GoldieBlox too, but I can't right now.
1 week, 3 days ago on Why Going Viral at All Costs Cannot be the Goal
Wow - so many things racing through my mind because of this post:
1. How my former and once great company KNEW this - it was at the core of the company culture, and it included employees as well as customers. We had a sales force spread across the US that only got together yearly, but they ALWAYS included a segment the mill so we could get face time with our co workers, not just a golf/drunk conference for the sales reps.2. Anthony Iannarino convinced me that I was wrong - phone calls are still far more important than emails. G+ even better - I have to force my long distance clients to get web cams sometimes (NO marketing geeks, not everyone has them still), but they always believe it is worth it.3. Uncanny - we just did this today at ArCompany, but focused on Business Traits: Create ideal client personas or archetypes, and distribute to all your staff - ON our G+ weekly call.
4. The greatest sales manager I ever had was loud, abrasive and over the top, but my customers respected him because he traveled his rear off and they saw him multiple times a year - and he has 18 other reps he was doing the same thing for. Real life time in front of the customer always matters.Great, energizing post Laura!
1 week, 4 days ago on Human Connection Creates Stronger Businesses
@Howie Goldfarb @VermontCoffeeCo @Chobani Well tell us how you really feel Howie! :)Yes, this series has opened a new world of business for us here at ArCompany and these social good companies are on the rise for a reason. Perhaps it's because society has become frustrated with our government's inability to fix societal problems, or perhaps it's because younger generations - who are driving most of these companies - have different priorities and are looking for more meaning in life.Whatever it is, we are enjoying focusing on them every Sunday.
1 week, 4 days ago on Social Justice: Can and Should Business Replace Government for Social Good?
Good Lord - has common sense left the building? I have always thought two key elements to a strong PR foundation was ethical behavior and restraint. With all the energy WikiPR used creating fake accounts, could they NOT have come up with a better strategy?
Does their client not have one good, compelling story. Ugg.
1 week, 5 days ago on PR Firm Accused of Wikipedia Sockpuppetry
@BobJonesArC @AmyMccTobin @hessiej @ajenkins @NisoloShoes Yes Bob! Nisolo sees itself as part of the fashion industry, bringing high quality shoes at actually affordable prices WHILE doing social good.And interesting that you brought us back to Costco/Walmart, because of course that is how the conversation began... I don't believe in telling anyone where they should spend their money - it is a personal choice - but B Corps and Quadruple Bottom Line companies are on the rise. Both they AND traditional companies with Corporate Responsibility companies need to beware the PR risks involved in their endeavors.
1 week, 5 days ago on Social Justice: Can and Should Business Replace Government for Social Good?
My friend Ian asked me to put this on here from FB - he's not blog experienced yet: Corporations should at the minimum be good citizens and that includes acting on be
half of social justice. There's a sometimes hard to discern line between being open about supporting justice - fair wages, fair trade, green tech, charitable giving or whatever - and using that as a sort of cheap advertising, a line enthusiastically blurred by some charities as they attempt to entice corporate sponsors.
I think it's fair to know about and show support for businesses that also do good works. I also think it's fair to scorn companies that, like certain crass padrones, show off their largess as a way of enhancing themselves. It's a judgement call.
But there’s a useful way to make that judgement call: look at the total corporate behavior, especially the corporate attitude towards profitability, whether narrowly or broadly drawn.,
Profit. What and whose profit? Some of the push-back against corporate social responsibility, against the notion of ethical investments since the idea was formalized forty years ago, is spawned by the Harvard Business School mythos that the business's primary obligation is to the investors. I believe that view is as short sighted and false as the notion that humans have only a selfishness gene and that selflessness is somehow a maladaption. Folk confused about that should read some current evolutionary biology.
Workers, consumers and the community at large are at the minimum equal partners with management and investors. Maxing stock ROR for the next quarter and for top exec insane salaries is utterly destructive to the company and the economy at large.
1 week, 6 days ago on Social Justice: Can and Should Business Replace Government for Social Good?
@Lawrence W Garner @AmyMccTobin Sword & Plough has been in business for a year, but yes, it's early days. Nisolo is growing rapidly. Starbucks is showing no signs of fading - and lots of 'idiots,' including me, pay the $5 willingly.Toms Shoes has been around for 6. I think you're off the mark, but we'll see. Companies rise and fall much more quickly these days.
@Lawrence W Garner But I think that you Coach bag comparison is one that @swordnplough would welcome, because for the same type of bag you'll pay FAR more for a Coach bag that is made in CHINA.
The fashion industry in particular has been guilty of selling high priced designer duds made by underpaid workers in sweat shop like conditions - remember the building collapse in Bangladesh? So @NisoloShoes is making high quality, hand made shoes and paying their workers fair wages. @WarbyParker is making glasses AT THE SAME factories as designer brands but skipping the insane mark up - passing the savings onto consumers AND giving away glasses to those in need.Making somewhat less as far as margin goes AND paying fair wages AND doing social good is a great combination - it gives socially conscious consumers something to get behind, and it's a really share-able story. And profits can still be made - again - LOOK AT STARBUCKS. However, I think that your points should be heeded by all companies working to do social good and using it as part of their brand message - Toms Shoes has already been through some pretty serious criticism along the lines of what you are saying AND because their giveaways damaged local economies, as well as leaving them open to accusations that they did no long term good.
Well, congratulations again!!!!! Love Jason. Love you guys! Great team.At first glance I read "Pain Media Manager" and I thought - WHOSE pain is he managing? Gini's or the pain she causes????? :)Seriously, your team just keeps getting better Gini!!!!!!!!!!!!!!!!!!
2 weeks, 1 day ago on #FollowFriday: Our New Paid Media Manager
Having a great conversation with @JewelFryer over on FB about Privacy and the fear of overusing technology and becoming less human.Her thoughts are that teens and younger people in particular are very skeptical of being monitored on social networks...
2 weeks, 3 days ago on Norrrrmmmm!!: You Wanna Go Where Everybody Knows Your Name
I never say it publicly, so keep it on the down-low, but I also think Sam writes one of the most consistent, informative marketing blogs out there. But I don't like to compliment him publicly... ;)
2 weeks, 3 days ago on Influence Marketing Sensei Sam Fiorella Comes To Seattle
And there's the rub - how does a LARGE, or even Larger small business create a culture that feels more intimate, more connected? I thin that's where we come in. :)
Great post Andrew. It's the basic truths of sales, but with added power because of how you are using your social connections, and what Social Media has done to broaden your reach. Excellent.
3 weeks, 2 days ago on Eight Things I Learned From Social Selling
@DwayneAlicie @AmyMccTobin And WHY are people not outraged about all of the half naked back up dancers in music videos?? I don't get it that because she's the STAR and orchestrating the same stuff men have been orchestrating for years, it's outrageous. She's punking us all.
1 month ago on Miley Cyrus: A PR Case Study in Flawless Execution