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Thank you Conway for this great post! It by far brings a very different perspective than one I have read or heard in a long time. Your statement "Media and brands need to really start talking to each other to start understanding how we are going to work together to build this country’s media industry and to communicate with the wider population" is so powerful and so true. And, I believe your advice can go beyond Libya. Thank you again for a great post. Look forward to reading your future ones. 

2 years, 1 month ago on Libya’s Media and Marketing Industries Inching Forward


Great post  Gini.I feel like our roles as PR professionals continue to change and we must expand our knowledge and skill sets as well as embrace and understand technology.

2 years, 2 months ago on Five Things You Can Do to Be Successful in PR


Great post Shonali! I agree, being up front and honest, will more than likely not get you in trouble.  If it is a question about something specific, I tend to follow it up with, "I can find out more or let me do some research." I find clients really appreciate it. You are right, saying "yes" can get you in trouble.

2 years, 3 months ago on The Best Three Little Words for Branding Your Business


Arik, I just came across your blog post on creating a strategy for a client on blogger engagement and I found this excellent!  Thank you for the tips. They are very helpful.

2 years, 3 months ago on The Blue Key Campaign: A blogger outreach case study