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@jelenawoehr Building relationships should be thought of as a strategy, not the end goal. People can and should be measured on the results, not the path the attempted to take to get there. Building relationships was never enough - necessary perhaps but not sufficient. -@Donbart
2 years ago on Self-Hating PR Pros and the Change in Industry
Thanks for this, Justin. Building on youir point two and adding the required AVE bashing, I might add:
- If you cannot write a measurable Objective (or even know one when you see one), you might be hurting the PR industry
- If you rely on AVEs when a client asks for the financial value of the impact delivered by PR, you might be killing the PR industry and making yourself look dumb too.
-Don B @Donbart
3 years ago on 10 signs you might be hurting the PR industry
Nice post, Justin, with many good points. While we can't blame Klout for creating the single number, lazy man approach to influencer identification, it has been fun to bash them a bit, no? Traackr is interesting but limited in other ways. As you suggest, there really is not a one-tool, easy way to identify those with the potential to influence others. And unless blog platforms are considered prominently, I always discount the approach. Blogs provide an ability to create influence that simply is not possible 140 characters at a time. There is also this thing called Google that is tremendously important to influence potential. If people want information and opinion on a subject, most times they are going to Google first, not Twitter or Facebook. Google also has no problems with contextual relevance. Justin Bieber and his 100 Klout score will never come up in an organic Google search for social media metrics, ROI and AVEs. Keep fighting the good fight. And thanks for the shout-out, bro.
3 years, 3 months ago on The influence misconception: Whose fault is it anyway?
Nice post, Jay. Tools for many are a shiny object they cannot resist. As you rightly point out, there are many important measurement decisions that should come before tool selection. Don't lead with your tool!
Here is a link to a post I wrote last year that makes the same general point, but from more of a data-centric view: http://metricsman.wordpress.com/2010/07/19/dont-let-the-tool-tail-wag-the-measurement-dog/
Cheers, Don B @donbart
3 years, 4 months ago on A Hammer Isn’t a House – Don’t Confuse Tools with Metrics
You are right about activity levels being weighted heavily by the (mostly) secret algorithm Klout uses. Maybe a month ago, for my own amusement, I spent an active day on Twitter questioning the Klout score. One of the tweets even went so far as to say, 'my new influencer strategy...increase my Klout score by ripping the Klout score'. At one point someone from Klout jumped in the stream and accused me of trying to game the system. This made me laugh out loud. And guess what - my day of tweeting about the shortcomings of the Klout score increased my Klout score by a point. -Don B @Donbart
3 years, 5 months ago on Influence is Not a Number