Bio not provided
I told you at SoloPR -- don't do RFPs ;-) Seriously, glad you got that out of your system. Now go back to that high conversion ration personal referral thing.
1 week, 3 days ago on Why I’m done with RFPs (for now)
I can't wait to have you and some of the other old timers (and newbs) join us. It's only been a few days but thus far, finding I'm liking Twitter a lot more and spending more time there than I was. Thanks for sharing the experiment.
1 month, 2 weeks ago on The Great Twitter Experiment of 2014 | Social Media Club
@TiborShanto @danielnewmanUV Agree -- cold calling will never go away and sometimes it is THE ONLY way to get through. And yes, there are folks that are not on the social net. But I'd much rather mine the social selling opps first, then after exhausting those avenues -- if I still haven't met sales goals... reluctantly maybe consider cold calling or other traditional tactics. I just do not believe that Cold Calling really works anymore. But I'm sure there are others that can prove me wrong ;-)
2 months, 2 weeks ago on 3 Ways Social Selling Beats Cold Calling by @TomMartin
Thanks for letting me share the thoughts here Daniel. Most appreciated.
2 months, 2 weeks ago on 3 Ways Social Selling Trumps Cold Calls by @TomMartin
The feeling is mutual buddy -- I always pick up great ideas from our talks. Now if I'd just apply half of what you teach me ;-)
2 months, 3 weeks ago on 10 people I admire (that probably don’t know it)
Holy shit! I'm speechless... such kind words. Jeannie -- can't thank you enough for such a glowing review. Made my whole week! And I'm really flattered to hear someone that I respect so much remark that she learned a few things.
2 months, 3 weeks ago on Charge Up Your Content Marketing Strategy for the New Year: Read The Invisible Sale by Tom Martin
Have to say @ginidietrich I'm not that surprised. Having lead the effort to build a digital department within a full-service agency prior to launching Converse Digital - I can say I'd totally agree with the CMOs here. Agencies say they want it but really, they only want it because it's billable. They continue to fight a data-based approach to building work that helps a buyer along the buying process vs building work that wins awards. But the digital side has its own problems >> http://bit.ly/1fg9ka6 which they'll need to figure out and grapple with themselves. In the end, CMOs (IMO) will be looking for agencies that can pull it all together at a strategic and planning level. Those will be the "of record" agencies with everyone else regulated to executional strategy and tactics roles >> wrote about that a few years back for Ad Age http://adage.com/article/small-agency-diary/advertising-5-0/130059/ funny to see this many years later the point is still valid.
2 months, 4 weeks ago on Agencies Must Evolve or Die
I'd like to see Coke release sales data overlayed against unique website visits. I'm guessing most folks that buy coke and coke products never go to the site -- so I agree with you. Heck of a cute and effective PR trick, but short on substance and absolutely not applicable to all brands.
3 months, 1 week ago on Coke says the corporate web site is dead. I say hogwash.
yes and a sneaky way to expose them to other content that may be interesting or spark a story idea... outside of the current one...
3 months, 2 weeks ago on News releases or blog posts: What is the future of media relations?
Interesting Arik.... so the question becomes, are reporters ready to/know how to use blog posts vs news releases? Also, how do you get the blog post in the hands of the reporter?
The machine of publicity would seem to remain the same (outreach by PR) this just changes the format of the end product? So in that case, does it save time, money, ???
Congrats my friend! Looking forward to reading the "what I've learned in 14 years post"
4 months ago on What I've learned in the first four years of ACH Communications
Thanks everyone... great time... if anyone reads the book -- be sure to let me know what you think of it!
4 months, 2 weeks ago on Join Tom Martin for a Special Livefyre Q&A Today
@LSSocialEngage @belllindsay @ginidietrich @TomMartin thanks for attending
@belllindsay @TomMartin loved it -- sorry again for computer issues ... arggg
@belllindsay tell me about it! and it's not even a PC!
@ginidietrich @TomMartin it's a marathon not a sprint act accordingly ;-)
@ginidietrich gini show don't tell. find the one or two that will be apostles and then help them succeed. ego and competitive spirit usually takes over from there and more folks get religion
@catrinasharp @TomMartin well it does work... just not very efficient. show them how touching folks on Social is just like checking in on the phone... help them see social media as the new ballgame or golf course... chance to build a relationship but at a far larger scale
@jonmikelbailey i like in person because i think personally i'm better in person...but webinars scale so much more...so for early lead gen... they work better for me
ok back now--- where were we