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I'd like to see Coke release sales data overlayed against unique website visits. I'm guessing most folks that buy coke and coke products never go to the site -- so I agree with you. Heck of a cute and effective PR trick, but short on substance and absolutely not applicable to all brands.
1 week, 4 days ago on Coke says the corporate web site is dead. I say hogwash.
yes and a sneaky way to expose them to other content that may be interesting or spark a story idea... outside of the current one...
2 weeks, 3 days ago on News releases or blog posts: What is the future of media relations?
Interesting Arik.... so the question becomes, are reporters ready to/know how to use blog posts vs news releases? Also, how do you get the blog post in the hands of the reporter?
The machine of publicity would seem to remain the same (outreach by PR) this just changes the format of the end product? So in that case, does it save time, money, ???
2 weeks, 4 days ago on News releases or blog posts: What is the future of media relations?
Congrats my friend! Looking forward to reading the "what I've learned in 14 years post"
1 month ago on What I've learned in the first four years of ACH Communications
Thanks everyone... great time... if anyone reads the book -- be sure to let me know what you think of it!
1 month, 2 weeks ago on Join Tom Martin for a Special Livefyre Q&A Today
@LSSocialEngage @belllindsay @ginidietrich @TomMartin thanks for attending
@belllindsay @TomMartin loved it -- sorry again for computer issues ... arggg
@belllindsay tell me about it! and it's not even a PC!
@ginidietrich @TomMartin it's a marathon not a sprint act accordingly ;-)
@ginidietrich gini show don't tell. find the one or two that will be apostles and then help them succeed. ego and competitive spirit usually takes over from there and more folks get religion
@catrinasharp @TomMartin well it does work... just not very efficient. show them how touching folks on Social is just like checking in on the phone... help them see social media as the new ballgame or golf course... chance to build a relationship but at a far larger scale
@jonmikelbailey i like in person because i think personally i'm better in person...but webinars scale so much more...so for early lead gen... they work better for me
ok back now--- where were we
computer issues working on fix sorry
@SavvyCopywriter @TomMartin @ginidietrich yep -- my wfie keeps telling me I need to write more ;-)
@catrinasharp @jonmikelbailey @TomMartin all comes down to intent.
If your goal is to give out 50 cards... it will suck and be unproductive. If your intent is to find 2-3 folks that you can help or that can help you... it's wonderful.
@ginidietrich I don't actually -- my personal blog is on it -- was too hard to move it -- but use WP for my company blog. So much easier and more powerful.
@ginidietrich @TomMartin video, photo, text, audio, webinars -- look it up dear ;-)
@jonmikelbailey @TomMartin ha I did answer this! pasting here:
@jonmikelbailey i love in person networking -- I'm doing a 10 day 10 city book tour right now -- it's all event based so that I get to actually meet people. Already made a ton of fantastic connections and looking forward to plenty more.
Love using social and events/in person as a powerful one-two punch... more here http://bit.ly/1cXLkHw so I can move to next Q
@ginidietrich geez -- so many. Love DragonSpeak to write posts, etc. Especially their mobile app so I can walk on treadmill while writing a post. Love ScreenFlow to record preso's and turn into webinars. I spent like 5 chapters in books reciting all my favs.