Principal at Polaris PR, a Toronto-based collective of experienced PR professionals, passionate about achieving results for clients. Wife. Avid reader and swimmer. Cookie monster.
Inspiring, honest, real and just GD amazing. Thanks for sharing your story Lindsay.
My latest conversation: 5 common email nurturing mistakes (and how to fix them)
9 months, 4 weeks ago on Three Business Lessons Learned from Bell’s Palsy
@Word Ninja @ginidietrich Yes, and underneath your see-through too!
9 months, 4 weeks ago on The PR Industry Does Need Better PR
So you're telling me NOW that I shouldn't be revealing my bra strap when I'm networking?
@Danny Brown I got the email about the mesh event and was all set to sign up when I realized I've got a conflict that night--otherwise I'd be there.Will definitely let you know what I think of the chapter (and thrilled to hear I can get the book through Kobo).
My latest conversation: Friday morning marketing quarterback: Twitter’s keyword strategy
10 months, 3 weeks ago on Free Download of “Situational Influence”: Chapter 5 of Influence Marketing
Hi Danny, thanks for the free download. It's a cold one in Toronto today so I'm going to curl up with a cup of tea and take a look in front of the fire. Can't wait until the entire book is released but wondering if it will be available as an e-book.
@Kimberly Armstrong Thanks! Let's hope RIM continues their forward momentum--there aren't many great Canadian companies.
10 months, 3 weeks ago on How RIM's media relations strategy might take a bite out of Apple
Morning Ken! For those who are concerned about search, the absolutely worst thing you can do is let your blog go dark. The spiders like fresh content so you need to have something new for them to visit on a regular basis.
My latest conversation: A simple marketing checklist to evaluate your Facebook Page
11 months, 1 week ago on 6 Problems with Being an Infrequent Blogger
Hi Gini, that's a great list. I would add: you haven't considered an in-house solution. Many big organizations have in-house communications departments. But hiring staff to handle communications is a big commitment for small- to medium-sized businesses. Nevertheless, it sometimes doesn't make sense to outsource. But the only way to find out is by looking at your requirements and comparing the cost of hiring with outsourcing.
In terms of the former, companies who are concerned about sharing proprietary information won't be comfortable with an outside agency. But if a company has a seasonal business with lots of peaks and valleys, outsourcing makes all kinds of sense.
And in terms of the cost, if you're going to hire you need to consider not only salary and benefits, but the time required to interview, train and manage the successful candidate.
As always, thanks for sharing. Enjoyed the post.
My latest conversation: 7 fashion faux pas to avoid in your next TV media interview
11 months, 1 week ago on Seven Reasons You’re Not Ready to Hire a PR Firm
@ericscott986 Thanks, Eric!
My latest conversation: Friday morning marketing quarterback: social farters & smokers
11 months, 2 weeks ago on 12 things about effective email marketing your boss expects you to know
@ambreen11 Thank you!
My latest conversation: The absolutely worst media training experience ever
11 months, 2 weeks ago on How to measure content marketing effectiveness
@ambreen11 Thanks so much for stopping by!
My latest conversation: Friday morning marketing quarterback: will robots replace journalists?
11 months, 3 weeks ago on 10 time saving tips to streamline your social media efforts
@TomPick Excellent point, Tom. We use both Google Alerts and HubSpot for monitoring. What tools have you found helpful?
My latest conversation: 5 traditional PR and social media lessons I learned from mom
1 year ago on The public relations pros' guide to Google Analytics
@Sanchia Saha Hi there, Your school isn't alone. Most folks are a big vague on the ROI of social media. Good luck starting your career!
My latest conversation: The marketing content road map
1 year ago on Social media trends: the ROI riddle guide
@ginidietrich Thanks for your sympathy. It's all behind me now but it was definitely a bummer. On the positive side, I now understand more about SEO and can help clients (and my own business) accordingly.
My latest conversation: 4 characteristics of effective marketing eBooks
1 year ago on PR Firm Gets Client’s Site Blacklisted for Duplicate Content
@EdenSpodek Hi Eden, Thanks for stopping by! It's so important to keep business objectives front & center with all marketing programs. And I agree, with traditional PR it can be very difficult to see how media coverage increases awareness or purchase intent.
1 year ago on How to measure content marketing effectiveness
What a smart idea! I purchased a Ford Escape last year and I'm still trying to figure out all the electronics in that car. A tech-savvy youngster with an iPad would have been a welcome addition to the sales experience.
1 year ago on Meet A New Layer In The Sales Channel: The Genius
@KenMueller You are such a smartie! Wish I'd known you back in the day.
Hi Gini, When I first launched my website back in 2003 I hired an SEO company to help me with search. They did a great job--I soon ranked on the first page for practically any search related to PR Toronto. I didn't take the time to understand what they were doing or why they did it (I'll never do that again). They're a reputable firm and I trusted them completely (another mistake).
Then along came Panda (or maybe it was Penguin, it's confusing when the algorithm updates are all named after cute, black and white animals) and my site completely disappeared from search results. I dug in and learned as much as I could about SEO. It seems there were a lot of back links to my site that were complete garbage.
I researched solutions and got advice from others who had many different suggestions. In the end, I decided to do what I thought was best. I focused on blogging and creating as much new content as I could. It took a long time for my site to come back in the search results. Google's algorithm update was almost a year ago and it's only recently that my site has started to rank again.
Fortunately, it was my own company's site that was hit (and only myself to blame). I can't imagine making such a big mistake on a client project.
@Brent@Echelonseo.com Thanks, Brent! Fingers crossed it makes it into the top 10.
1 year ago on 4 characteristics of effective marketing eBooks
Thanks, Shaun. I appreciate the link.
My latest conversation: How to measure content marketing effectiveness
1 year ago on 10 best practices for landing page design you need to know