@Frank_Strong Thanks Frank & Jason. While it would be fun to debate, they are different things.
Thanks for thinking of me in this context JohnNemoPR Great post arikhanson
In my case, I very much like to blog about an incident that I feel my readers will benefit from and that I can re-purpose in a speech or a book. However I don't do it if the story has already been told well by someone else. In this case, by the time I saw the Ocean Marketing hullabaloo, it had already been exposed.
ginidietrich Hope you enjoy it. Let me know about your newsjacking successes.
ExtremelyAvg I love stories like that.
Adam | Customer Experience Yes. You can prepare for that sort of news. But frequently the most successful newsjacks are the ones that are completely unexpected BUT only if you are very quick.
Raj-PB Don't forget that something like this generates many inbound links which help with Search Engine Optimization. In addition, whenever anyone is searching on the past news event, LFB comes up.
Thanks very much for the review, Mattias! Real-time is a mindset.
Ha! Steve, this is great. Thanks so much. Gobbledygook never gets old because there is so much out there! Now, about that bio...
Love the analogy Brendan. Grateful Dead. HubSpot. Building a loyal fan base. Great stuff.
Thanks for interviewing me. I enjoyed meeting you!
Hey David -- thanks so much for the video review of my book and also for mentioning my speaking. Glad you enjoyed the book. Good luck implementing the ideas!
Hey Edward - I think it was an error to say you were closing your accounts when you didn't have business with Eastern Bank. Honesty and integrity is key in my opinion. But good on you for admitting it.
I don't see any issues with saying what you think on Twitter or with using creative license "in the history of sports" is fine by me because it was what you were feeling at the time.