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AdamLehman Hey! Sounds wonderful to me. It's impressive that they're even trying and you're helping them. :)
2 years, 3 months ago on No Amount of Influence or Measurement Hides Failure
Howie Goldfarb Some ad agencies likely don't do the best job of selling products, and often I blame brands for continuing to sell products that are just not quality.
Data is tell or show you just about anything if you manipulate it just the right way. But when is that ever useful? For your sister's case, you'd think there's be more value in understanding why open rates and donation response rates are low...instead of just ignoring those figures.
AdamLehman Where do you find the most suggestions? Do they listen to you and improve?? I sure hope so!
I love the KISS method. Measure against your goals, improve when you fail. How hard is that, really??
juliepippert That's a great point. The numbers should never be a complete surprise as you should be tracking progress along the way! Great, great addition. :)
danperezfilms Thanks, dude! You said it best, if the steak doesn't taste great, no one is going to come back for seconds. :)
JayBaer If you're tracking shares and what not, why not track sentiment, too? If you see 5 tweets, quickly assess whether they're positive/negative/neutral.
2 years, 5 months ago on The 4 Types of Content Metrics That Matter
Love this list! Always a good reminder to look beyond basic views. I'd even add a sentiment or reputation bucket to your list. If your goal is to maintain or strengthen your reputation, seeing more positive chatter is a good thing. Or tracking recommendations or other indications someone believes you have a good reputation.
Although, I suppose indirectly you would still be tracking leads and sales, but it would be a more roundabout way to get there. You make it simple! Let's stick with that. :)
I'm late to the party, but I really liked your approach with this research. As Vicki_Kunkel mentioned already, it would be cool to tie in conversations to see if that affects clicks and conversions. If all these influence theories are true, if I trust you because of conversations we've had, I should be more likely to click through or convert. But that's definitely for another day.Something I'd like to explore with your data is whether you had any sense of the cost per click or cost per conversion? I wonder if sometimes it's simply more cost efficient to curate more (since content creation take time/resources)? Would be interesting to explore or help companies understand where their sweet spot is based on costs as well as effectiveness, as you explored above.
2 years, 5 months ago on New Research Finds the Curation vs Creation Sweet Spot
JayBaer Yes....darn them!
2 years, 5 months ago on Why Critics of Klout Are Missing the Big Picture
webby2001 As always, you bring an experienced and reasonable perspective. I get so angry with Klout's tagline, but I think you're right. It's the lazy marketers. And if they aren't using Klout to be lazy, it would just be something else.
Klout has value, and I love it as a jumping off point. I just wish so many folks weren't irresponsible and lazy with their Klout.
And TheBeanCast has made me wonder: am I angrier at Klout for helping lazy people be lazy or at lazy people for being lazy? To what extent should Klout be responsible for how people use their score?I still dislike their aggressive marketing, but they are looking out for themselves. Ugh! Thanks for making me think this morning.
TheBeanCast Thank you for such a thoughtful comment! This made me think. Hard.
I wonder if my own issues with Klout don't stem more from anger with those who use it improperly or Klout not doing enough to prevent this. Is it really their job to police their users like that, though?
I'll be the first to admit that I'm not Klout's biggest fan. I do think Joe and the group at Klout are wicked smart, and I respect what they're trying to do. They're bringing together metrics from all over your social presence, and that's helpful. Many of the metrics they provide have helped me build a case for programs or for changing policies, and for that I will always love them.
What I take issue with is their marketing. You said it, "if Klout just changed their tagline from “the standard of influence” to the more accurate “the standard of audience” it would take the tea kettle off the burner for a lot of people." Perhaps this is just me being a grump, but I take issue with them claiming to be a standard of influence. They measure countless metrics and variables which may contribute to influence, but they do NOT measure influence. Period.
I would never recommend using Compete or Quantcast due to the inaccuracy of their numbers, and I often find myself fighting battles to keep these numbers away. They do not measure what they claim to measure either. Nielsen uses sampling methods which are statistically accurate. You only need 609 households in Charlotte to be 99% confident that your results will be representative of the whole (and most researches will accept 90 or 95% accuracy). I'd trust most numbers from Nielsen for that reason.
I find my reaction to Klout stems from it's affect on people. More often than not, I find the people who are excited about Klout are using it as a shortcut or one-stop shop. I know you would never actually use Klout as a one and done solution (but it can be a GREAT start for research), but their marketing infuriates me as it only seems to drive lazy marketers to continue being lazy. And from a selfish perspective: it makes my life harder. I can tell you the top folks who influence your brand, and I can spend hours upon hours researching and searching and tying pieces together to make my case. But I can't even guarantee that I'm 100% right. For an automated tool that puts a lot less care into their results to call themselves "the standard of influence" just drives me CRAZY.
lizpope Thank YOU for watching! I'm glad you enjoyed it and found it useful. :)
2 years, 6 months ago on 52 Comms Mixup Video 16: Rebecca Denison
These are some great (and simple!) steps to start measuring marketing more effectively.
I have to disagree about using R as a means to measure causation, though. R is supposed to measure correlation or a relationship between two sets of data. But we all have to be careful using something like this as cold hard proof that our marketing is driving sales. What about advertising? PR?
Or say for example your marketing spend increases because your company has been acquired recently and the budget is bigger. Sales may go up too, but can you really say it was all because of marketing? Likely not. The acquisition may have helped, too.
2 years, 8 months ago on Six Easy Steps for Measuring Marketing
timjahn I knew you'd appreciate the brunch comments. I know we share a love of breakfast food.
2 years, 8 months ago on Four Words That Define Who We Are
I often think "what do you do?" is an incomplete question.
What do you do for a living? I'm a social media analyst by day for a digital advertising firm.
What do you do after work? Most evenings you'll find me cooking with my boyfriend, catching up with friends or running around the city meeting new people at events.
What do you do on the weekend? I love brunch. I go out to brunch, I cook brunch. I walk off my brunch. I run errands and catch up on my sleep and reading.
What do you do when you need a pick-me-up? I dance around my room like a crazy person because I love to.
KyleHenderick Gray area is putting it mildly sometimes! You bring up a good point that its even harder when someone you really need to impress is asking something of you. The higher the title, the harder it is to say no. Perhaps that should be a question, "How much influence do they have over your job security?"
Thank you for adding your question! It's a good one, and it's definitely something that is a factor whether we'll admit it or not. I still would not be willing to risk my health to advance my career (although maybe that's easier said than done), but I agree I'd be willing to bend some rules if it meant a big payout career-wise later.
2 years, 9 months ago on As an entry-level employee in THIS economy, do you always say yes?
timjahn Exactly. Amen!
2 years, 10 months ago on There's No Such Thing As The Real World